Video marketing is one of the most effective methods of reaching your target audience. It is engaging, eye-catching, and memorable. Videos are so effective that they account for 69% of all online traffic. However, many businesses are still not using video for their marketing strategy. Why? Because they don’t know the facts about video marketing! In this blog post, we will discuss five shocking facts about video marketing that will inspire you to start using this powerful tool today!
1) Videos can help you rank higher on search engine results pages.
Search engine algorithms are constantly changing, and one of the latest changes is that they are now taking into account the engagement that a piece of content receives. That means that if your website features a video, you are more likely to rank higher on search engine results pages than if your site only contains the text.
You may wonder how exactly videos help with SEO. Well, when people watch videos on your website, they tend to stay on your site for a longer time. In this way, search engines will view your website as valuable and relevant, which will help you rank higher. Additionally, videos are expected to be shared more often than other types of content, which also helps to improve your ranking.
2) They can increase click-through rates by up to 200%.
If you’re running a pay-per-click campaign, then you know that click-through rate is everything. After all, that’s how you make money! The good news is that videos can help with increasing your click-through rates by up to 200%.
The reason videos are so effective at increasing click-through rates is because they’re more engaging than other types of content. When people see a video on the search engine results page, it tends to be clicked upon more often than if you had text-based answers or links provided in your post – this shared experience helps build awareness for those who want their business seen!
3) Viewers are more likely to remember messages delivered through video than those delivered through text.
For businesses that want their target audience to remember their message, delivering them through video is a perfect way. Studies have shown that people will remember messages delivered through video more than those delivered through text. This is because videos are more engaging and memorable compared to other types of content.
Video is an engaging and creative way to get your message across. It has been proven that people recall information they’ve seen on video, whether it be online or in-person! That’s why the number of businesses that invest in powerful video makers is also increasing.
4) Video marketing is one of online advertising’s most effective tactics.
Video marketing is a powerful tool for businesses that aim to increase their visibility. It can help drive 49% more traffic and engagement with customers, leading them towards conversion rates that are even higher than usual!
There are several reasons why video marketing works so well. To begin with, videos are more engaging and memorable than other types of content. Another reason is videos tend to be shared more often than other types of content, which helps to increase your reach.
In addition, video ads are less likely to be skipped than other types of ads, which means that you have a better chance of getting your message across.
5) It can boost conversion rates by up to 80%.
It is no surprise that video marketing increases conversion rates. After all, people buy something if they can see how great it looks on the inside or hear what will be included in their purchase process!
Eighty percent of businesses using this form of advertising saw an increase compared with those whose videos did not include audio/visual content – so don’t miss out by neglecting these opportunities.
Video marketing is a powerful tool, and it will continue to become more important in the years to come. If your business is still not using videos for your marketing campaigns, now is the best time to start. These five shocking facts about video marketing should give you a good idea of why it’s so important and how you can use it to your advantage. Are you ready to create some amazing videos?