We all agree on the fact that photography is a creative yet professional pursuit, so Instagram is of the most effective tools that may both experienced and newbies professionals use to market and promote their skills and work.
Also, this visual social media application gives you an effective and powerful way to build a great Instagram likes for interest in your work, let you connect with the photographers with relevant niches, reach out to the potential clients in your region and around the globe, and above all, you can give or receive the feedback in order to improve your practice.
In this article, we’ll have a look at some of the effective tips that you can apply to promote your photography on the channel. So, let’s have a brief look at them!
Be specific about your niche.
Just think about Instagram as a perfect digital space where you can develop and define the aesthetics of your brand. Always opt to promote such pictures on your Instagram feed that specifically revolves around a particular theme in your niche.
This could be some specific topic or photographic style/trend (such as architecture, travel, cuisine, fashion, people, or sports), or like black & white photography, coloured ones, etc.
Your followers will anticipate you to keep a consistent style or topic matter across your feed, which will keep them coming back for more. Users will usually land on your profile and decide whether or not to follow you based on the previous nine photographs you have posted so far.
As a result, if you continuously want to boost your engagement and followers, make sure that your feed looks and portrays exactly who you are as a photographer.
Post the best work of yours
You need to make sure that you treat your Instagram account feed just like a highlight reel where you can show your portfolio to your audiences. Make sure that each Instagram post design gives its unique ‘Wow!’ effect while still looking excellent collectively as you build your photography practice (both professionally and online).
Visitors will become engaged and will also opt to follow your profile if you create a consistent aesthetic—through a shared theme, saturation, style, and colour palette.
Use the multiple picture option if you have numerous photographs from a session and can’t pick which one to share. This is how only one picture appears on the feed; however, your followers can see more.
Post with a proper strategy
Prioritize quality above quantity, and post photographs on a regular basis, but not too frequently. Posting more relevant and high-quality content lets you receive a more positive response, which ultimately helps your posts boost the feeds of your potential followers.
Developing a posting schedule or routine on Instagram not only helps you generate a feeling of community but also improves your photographs. Studies show that people are most active and scroll through their profiles and feed in the morning.
So, always post in the morning for more engagement, depending on where you are located or what time zone you want to target. Sunday is also the day with the most interactions, according to studies.
Craft more engaging captions
If there is an eye-catching, relevant, and engaging caption to read, people are more willing to spend more time on the particular pictures. As a result, give a narrative or explain what the image means to you to the audience.
Always give them something engaging to think about. Captions allow you to make a more personal connection with your audience and trigger an emotional response from them.
People are more inclined to read or click the “more” button if your caption is entertaining, allowing them to spend more time on your post. Another wonderful strategy is to post an open-ended question in the comments box to encourage your audience to participate.
Use more hashtags
Another efficient strategy to enhance interaction and gain relevant followers is to use hashtags. To increase exposure, use hashtags that are specific, popular, and relevant. Now, the technique and the mechanism of using more and more hashtags have become more common than ever before.
You may use hashtags to describe a place, a subject, a customer, a brand, a company, or even the equipment you’re utilizing. Hashtags that engage like-minded individuals around a given topic are known as community and hub destination hashtags. You might also come up with a hashtag that is specific to you and your work.
There is no limit to how many hashtags you may use; however, you can only use up to 30 at this time. Make sure to focus on quality rather than quantity and ensure that the hashtags you use are relevant to your niche and photos, as well as the audiences you want to target.